“Crystal” – what a beautiful word, which is emerging as a magnet all jewelry lovers. The most famous brand, which is engaged in the creation of such material – is, of course, Swarovski. Everyone knows the name, but not all of us know its history. So, let’s explore it together today – the story about Swarovski crystals.
‘Swarovski AG is an Austrian producer of luxury cut lead glass, headquartered in Wattens, Austria. The company is split into two major industry areas, the Swarovski Crystal business unit that primarily works with luxury items, fashion design crystals and high-end optics such as telescopes, and the Tyrolit business unit that manufactures bonded abrasives as well as concrete sawing and drilling machinery.’
The beginning of a brand history took a place in 1862 in the north of the Austro-Hungarian Empire, the Bohemia mountains, when a legend was born – father of the world-famous company Daniel Swarovski.
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The famous Bohemian glass, which is known for this region, people began to process here, long before the industrial revolution. In those days every self-respecting person has operated a glass workshop. Daniel’s father also wasn’t an exception, but his enterprise clearly didn’t differ from others with the special scale. He made jewelry, hair clips and other accessories for household needs and retail.
All his childhood, Daniel Swarovski dreamed of becoming a world-famous violinist, but fate has prepared for him something different and sent him to Paris for studying as an engineer.
At that time fashion on diamond’s imitation was rapidly spreading. They were called srtasses – by the name of the famous fraudster jeweler of the XVIII century Georges Frederic Strass, who lived one hundred years before Daniel was born. Strass has presented faceted crystal shards as diamonds .
In 1883 at the World electrotechnical exhibition a young man drew attention to the newest machines, and decided to adapt the electric current for the grinding of glass. There was nothing like in the glass processing technology earlier.
Only after nine years of hard work, Daniel received a patent for his creation – an electric grinder that can handle a huge amount of stones and crystals of excellent quality. And then this young man lighted up the idea to organize his own production of jewelry. Mainly he was working with glass and rhinestones ( the best materials for making Swarovski crystals in nowadays, too)
Rhinestone – is a quartz crystal, colorless and transparent, like a frozen ice chips. The ancient Greeks believed that it was ice, that absorbed cosmic energy and because of this have lost the ability to melt. Other names of this mineral are Arabic diamond and Bohemian diamond.
The main deposits of the rhinestone are Crimea, Carpathians, French and Swiss Alps, the Urals, the Pamir, the island of Madagascar, Brazil, China, and South Yakut. The most clean and beautiful rhinestone is obtained in Alps, these stones are used in the jewelry industry.
Crystal has amazing properties of polarity – it can cause the feeling of coolness in the heat, and doesn’t allow you to feel chilly in the cold weather. Crystal is recommended to wear as a pendant or a necklace. You can find several great options of jewelry made with Swarovski crystals at Nammu online store:
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There are lots of ancient legends about the magical properties of the rhinestone. One of them says that it was crystal mirror, which was used to predict the future in a marble temple of the ancient Greek goddess Demetra.
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The ancient Greeks, Phoenicians and many other nations of the Mediterranean basin valued the rhinestone very highly. Cups of “petrified ice” adorned the tables of emperors and sultans; they were passed on as a legacy from generation to generation. This stone was also set into gold, it encrusted tiaras and crowns. According to another legend, the Roman Emperor Nero had two cups, carved out of solid crystals without the slightest blemish.
This gem – is one of the minerals, which treatment and energy properties are officially recognized by scientists.
Rhinestone – is a versatile gem. It can be worn as jewelry or as a house talisman absolutely by all the signs of the zodiac. Therefore, crystal items can be regarded as the best gift for anyone. And for people born under the signs of Gemini, Virgo and Aquarius, beads, pendants or even a small balls made of this gem can be a talisman for luck.
The varieties of the rhinestone include: rauchtopaz, citrine, rose quartz, hair-worm, amethyst, morion, “Venus Hair”, “Cupid’s Arrow”.
Rauchtopaz or smoky crystal, has a dark cloud inclusions. Rhinestone with a columnar, needle rutile inclusions is called “Cupid’s Arrow”. A stone with golden threads – “Venus Hair”. The legend says that the love goddess during bathing has lost a strand of hair, this hair with water instantly turned into a pure transparent ice. The “Moss crystal” (green hair-worm) is a crystal with inclusions of green epidote and actinolite. It creates an impression that ice was frozen into the living grass. Morion is a black crystal.
Daniel Swarovski - is a magician, who was able to achieve the maximum transparency of a crystal. Click To Tweet
He designed the jewelry, he made proportions of the various components to create the crystal glass. His main goal was to create the stone enough strong that it wasn’t afraid of mechanical cutting. Well, he did it.
It should be noted that Swarovski crystals production technology is kept in the strictest secret.After all, the secret of Swarovski crystals - is the main asset of the company. Click To Tweet
Nevertheless, a huge number of companies and designers create their own jewelry with elements of Swarovski crystals. For example on the site Nammu, you can find a huge number of different adornments, as well as individual elements to create your own products:
For several years, Daniel Swarovski was able to bring the technology of cutting and polishing Swarovski crystals to a perfection. Fashionistas from Paris and St. Petersburg, where Daniel Swarovski sent the first samples of jewelry, come to a complete delight. Orders for the crystal “diamonds” rained in abundance. After the resounding success of the first company, products have gained the name Swarovski.
The real boom in Swarovski crystals began when Coco Chanel and Elsa Schiaparelli guessed that with such crystalline lenses they can decorate clothes of their fashion houses. Just then the custom jewelry turned into a fashion trend. Click To Tweet
Even today, the imitation of precious stones is very relevant. Click To Tweet Now rhinestones imitate diamonds, emeralds, sapphires, topazes, amethysts. They are everywhere: from the expensive “couture” dresses to mobile phones and computer flash drives. In addition, the fashion of 2015 and 2016 has recreated a long-forgotten trend - the costume jewelry. Click To Tweet Today the most famous brands, the best stylists pick up decorations almost at flea markets.
As the founder’s sons had been joined in the work, the company has become a family business.
In the fifties of the last century, the grandson of Daniel Swarovski – Manfred developed the manufacturing technology of multi-colored Swarovski crystals.
Today Swarovski company produces crystal embellished accessories for every taste – more than a hundred thousand different shades and shapes. In 1988, Swarovski crystals has got a symbol of the swan – a metaphor of elegance and grace.
The company was focused not only on the release of luxury goods, but also in the production of special glass reflectors for vehicles and also some optical devices.
‘The Swarovski Crystals range includes crystal glass sculptures and miniature, jewelry and couture, home decor, and chandeliers. It is best known for its small animal figurines which have loyal and very longstanding collectors and fans.’
The most famous people of the world considered it an honor to wear Swarovski crystals. Marilyn Monroe and Marlene Dietrich decorated their evening gowns with it. Even today the most fashionable couturiers as Christian Dior and Yves Saint Laurent decorate their collections with Swarovski shining. The Vivienne Westwood collection, performed in the style of a pirate, has a dress, embroidered with imitation ropes of Swarovski crystals .
Today the company operates in four main directions:
– Bath & Wellness is a collection of crystals, which are intended for decoration of interiors.
– Lightning collection represents a line in the form of crystals, beads and pendants for processing color installations, lamps, chandeliers, decorations for the interior as a whole.
– Crystal Strands are crystals are designed for bright window dressing, for zoning and decorating the space.
– A collection of Fashion crystals is the line for decorating textile articles, machinery and accessories.
History of the Swarovski brand – is a real success story, the story of the mankind’s great mind. After all, Daniel Swarovski was able to do the impossible: he forced the world to give the preference to crystals and to forget about the diamonds, he established new style rules and introduced the new technologies to the jewelry world. The Swarovski business has been going on for over a hundred years and it remained in hands of the one family. His traditions are honored, and all the strength of the family is devoted to the development and improvement of the jewelry business.
If you have any question or suggestion, you can leave it at the box below. Until next time! 🙂